Intent-segmented keyword map
Every target keyword classified by funnel stage and mapped to a specific page — so your content team always knows which page owns which query.
Keyword Research
Are you targeting the keywords your customers actually use?
Intent-mapped keyword architecture built from search data, SERP analysis, and competitor gap modelling — not keyword volume alone.
Why volume is the least important keyword metric
A keyword with 10,000 monthly searches is worthless if the people searching it have no intent to buy, engage, or contact you. Ashford Group's keyword research process begins with intent classification — separating informational, navigational, commercial investigation, and transactional queries — before we apply volume and difficulty filters. We map keywords to the stages of your specific customer journey, identify SERP feature opportunities (featured snippets, People Also Ask, local packs), and model the traffic gap between your current ranking positions and the top-three spots. The final keyword architecture document is structured by page type: which pages need to be created, which need to be consolidated, and which simply need a headline-and-meta refresh.
Tools and data sources we rely on
Primary research uses Ahrefs and Semrush for volume and difficulty benchmarking, Google Keyword Planner for localised Romanian and EU market data, and Search Console performance reports for queries where your site already has impressions. We cross-reference with PAA scrapers and SERP volatility indices (SERPstat, Mozcast) to flag keywords whose ranking environment is unstable. All data sources are cited in the deliverable, so you know exactly where each figure comes from and can interrogate the methodology yourself.
What the keyword architecture delivers
Six concrete outputs from a single research engagement.
Competitor gap analysis
A ranked list of keywords your top three organic competitors rank for that you currently do not — with difficulty scores and traffic potential for each gap.
SERP feature opportunities
Featured snippet, PAA, and local-pack opportunities flagged with the content format changes required to pursue each one.
Content creation roadmap
A 12-week editorial calendar built from the keyword gaps, ordered by potential traffic uplift so the highest-value content is produced first.
“We thought we knew our keywords — we had been in the market for six years. Ashford Group's gap analysis uncovered 84 commercial-intent queries with decent volume that none of our pages addressed. Twelve months on, eight of those pages rank in the top five.”
Cristian Dănilă, Marketing Director, Cluj-Napoca
Stop guessing which keywords to target
Commission a keyword architecture built on verified search data for your specific market.
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