Link Building

How many of your backlinks actually move rankings?

Ashford Group acquires links filtered by topical relevance and referring-page traffic — not by domain count alone.

Abstract network graph of linked domains with bright highlight nodes on a slate-blue background

Why link quality matters more than link quantity

A link from a topically irrelevant site with no organic traffic provides almost no ranking signal — and a cluster of such links can actively dilute the quality profile of your backlink portfolio. Ashford Group approaches link acquisition the same way it approaches every other SEO task: with a data filter applied before any outreach is sent. Prospects must meet a minimum Domain Rating threshold, have demonstrable organic traffic (verified in Ahrefs), and publish content that is topically adjacent to your site. We also check referring-page traffic, not just domain authority, because a link on a crawled-but-never-read page contributes far less than one on a page that receives real visitors. Every prospected URL is reviewed manually before outreach begins.

The link-building process from prospect to live link

Outreach is conducted via personalised email sequences written to the editorial standards of the target publication — no mass templates. We track open rates, reply rates, and placement rates per campaign and share these in your monthly link log. The log is a live Google Sheet updated within 24 hours of a link going live, showing anchor text, target page, Domain Rating, referring-page URL, and link status. If a link is removed after placement, we notify you and attempt re-placement or a substitute at no additional cost. We do not use private blog networks, link exchanges, or any tactic that violates Google's spam policies.

What you receive every month

Transparent, trackable link acquisition — no black boxes.

Live link log

A Google Sheet updated within 24 hours of each placement, showing anchor text, target URL, Domain Rating, referring-page traffic, and link status — always current, always shareable with your board.

Quality-filtered prospects

Every domain is screened for DR, organic traffic, topical relevance, and spam score before a single outreach email is sent. You see the prospect list before we send anything.

Personalised outreach sequences

Each email sequence is tailored to the target publication's editorial style. Reply rates are reported monthly so you can see outreach efficiency, not just placement count.

Replacement guarantee

If a placed link is removed within 12 months, we replace it with a comparable one at no additional cost — documented in the link log.

“After six months of link building with Ashford Group, our Domain Rating moved from 18 to 31. More importantly, the links were on real editorial pages — two of them drove referral traffic that converted. The monthly log made it easy to report progress to our CEO without needing to explain what a backlink is.”

Radu Constantin, Digital Manager, Brașov

Build a backlink profile that actually signals authority

Start with a link-gap analysis — we benchmark your profile against your top three competitors before any outreach begins.

Start a link campaign